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Apple did distinguish the two Pro models this year, adding a 3x telephoto lens to the iPhone 15 Pro and a 5x telephoto lens to the iPhone 15 Pro Max. The iPhone 15 Pro and Pro Max also have a 3-nanometer A17 Pro chip, thinner display bezels, a titanium frame, and more advanced camera systems. All of the new iPhones have USB-C ports, the Dynamic Island, next-generation Ultra Wideband chips, and faster 5G Qualcomm modems. September EventĪt the September 'Wonderlust' event, Apple introduced the 6.1-inch iPhone 15, 6.7-inch iPhone 15 Plus, 6.1-inch iPhone 15 Pro, and 6.7-inch iPhone 15 Pro Max. WWDCĪt WWDC, Apple introduced several new products, including the Vision Pro headset coming in 2024, along with the 15-inch MacBook Air, a new version of the Mac Studio with M2 Ultra chip, and an updated Mac Pro that uses the same M2 Ultra chip.Īpple also introduced software updates for all of its platforms, debuting iOS 17, iPadOS 17, tvOS 17, macOS Sonoma, watchOS 10, and visionOS.

Apple also introduced new M2 and M2 Pro Mac mini machines and a new larger-sized $299 HomePod, with all of these announcements done via press release. January Press Release AnnouncementsĪpple in January 2023 introduced new 14-inch and 16-inch MacBook Pro models that are equipped with updated M2 Pro and M2 Max chips. Note that the product launch information in this guide is based on rumors and estimates, and actual launch timelines could vary. We're expecting at least one more event in September, where new iPhones and Apple Watch models will be unveiled. In this guide, we're keeping track of all of the Apple events that are on the horizon and what we're expecting to see at each one, so make sure to check back in regularly.

There's usually a spring event in March, the Worldwide Developers Conference in June, a September event that's focused on iPhone and Apple Watch, and sometimes an October event if there are notable iPad or Mac refreshes expected in the fall. In an average year, Apple holds three to four events.

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